Mentagram is a Healthcare company with an IT solution. The company has recently rolled out Thank Your Buddy campaign. In an interview with Exploring Startups, team Mentagram shares the campaign in detail:
Please tell us about your Startup and a brief overview of your product/service.
Mentagram seeks to remould, redefine and refine the Mental Health delivery system in India. We have ensured that the app is user-friendly and engaging and can boast of providing facilities which no other app is offering. We have not only taken care of ethical guidelines to providing psychotropic drugs to clients across the country, we have also ensured secure payment gateways and privacy of data on the portal. Partnering with various service providers we have incorporated easy-to-use video and audio solutions which ensure connectivity during consultations even if there is a poor network.
What is ThankYourBuddy campaign all about?
It is a bold initiative to help people become more proactive to mental health. Most of us go through ups and downs in life and yes, there are those friends who stand by us, rock solid during those lows associated with stress and strain of life.
Thank a buddy is an initiative to help people first accept mental health, thank the one who stood by them and pledge support to mental health by supporting a friend or anonymously
What inspired you to start this campaign?
Coming from the mental health fraternity and having realized the amount of taboo, stigma, and myths surrounding mental health, we thought to let people become aware that they had mental health issues and how their friends pulled them through. Also, there are those who despite having friends may require support. Thus this way supporting and providing assistance to those in need. At Mentagram, Having committed to the mental health and well-being while people can pledge a small amount we double it to ensure mental health services are not just made accessible and available but acceptable to all.
Who is the target audience for this campaign?
Our target audience for this campaign is the adolescent and adult i.e, ages 18-45 though there is no age to thank a friend, anyone can do this.
What are the desired outcomes of this project?
Getting aware is the first step to finding a solution, accepting it is the next step and approaching a mental health professional would ensure recovery to those going through emotional stress and strain of life.
What is the process of becoming a part of this campaign?
Step 1: ACCEPT
Create a video accepting and sharing your difficult times and how a buddy stood by you.
STEP: 2 BE AUDACIOUS
Dare to share this video on FB with #Mentagram#MentagramThankYourBuddy and tag along all your friends you care about.
Add this text to your video
#mentagram, #MENTAGRAMTHANKYOURBUDDY This friendship month I say no to stigma for mental health. I take this bold step of saying thank you to my friend for supporting me in times of distress. you too can thank your buddy visit http://bit.ly/2aW4Ush, and in 4 Simple steps destigmatise mental health. DO NOT HIT THE LIKE BUTTON JUST GO AHEAD CLICK THE LINK AND PLEDGE SUPPORT TO MENTAL HEALTH
STEP 3: CREATE AWARENESS
Visit http://www.mentagram.in/THANKYOURBUDDY.php. Gift a consultation to a friend in need and pledge your support to expressing your solidarity to the emotional well-being of those you care for.
STEP 4: ACKNOWLEDGE
To support a friend or anonymously pledge support to someone in need of mental health support.
How much successful has this campaign been from the day it was launched?
As we are aware about the stigma around mental health, In a week we have had a fairly good response, while people are accepting it and posting videos from as far as the US, we look to seeing more people accept and pledge support to mental health.
Website Mentagram Campaign